What is a super app, and why haven’t they gone global? | CNBC Explains

The super app, synonymous with popular mobile apps like WeChat, Grab, GoTo and Paytm, has enjoyed noteworthy success in Asian countries, but is relatively absent in other markets. CNBC’s Nessa Anwar, joined by Arjun Kharpal, explains the strategies and evolution behind the world’s biggest super apps.

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